Latest News

WIFR: Facebook workshop trains small businesses how to grow

f t # e
ROCKFORD, IL, August 9, 2018 | comments
More than 100 local small business owners join Representative Adam Kinzinger and the Rockford Chamber of Commerce for Facebook’s free 'Boost Your Business' workshop to learn how to grow their businesses online.
share: f t

ROCKFORD, Ill. (WIFR) -- Facebook representatives plan to train one million small business owners across the U.S. by 2020. They were in Rockford Wednesday with the tools Facebook is providing to help local small businesses grow.

More than 100 local small business owners join Representative Adam Kinzinger and the Rockford Chamber of Commerce for Facebook’s free 'Boost Your Business' workshop to learn how to grow their businesses online.

"When you have a small business you're always thinking about ‘how do we get our name and our brand out there when we don't have a huge advertising budget," said Representative Adam Kinzinger.

Facebook experts have been traveling the country explaining the tools, training and technology available to support the more than 80 million businesses on Facebook worldwide.

"We really break it out into three main topics. The first of those is the free tools, so that's your page, videos, live. Then we really deep dive into the paid tools which are our ads and targeting, so how you can use those tools for a really low budget to help grow that client base and reach new folks. Then we talk about being creative which is what we think is the most important part for any digital marketing," said Janelle Mungo, a program manager for Facebook.

Several small business owners like the CEO of Food 4 Fuel, Jim McIlroy, shared their success stories of growing their business through Facebook.

"I think it's really important to be relational and not transactional and Facebook allows you to do that. I think Facebook is a great way to connect with a whole lot of people really quickly with some positive and inspiring stuff. We really have always looked at brand advertising and cause marketing. If those things are done well like genuine and authentic, I think it can really elevate a brand. I think we have seen that happen with Food 4 Fuel and what we've done is we've used Facebook as one of our strategies to connect with the community," said Jim McIlroy, the CEO of Food 4 Fuel.

"The advice I’d give a small business here is learn everything you can, ask questions and don't be afraid to kind of go out of your comfort zone," said Representative Kinzinger.



The full article, and video coverage, can be found on the WIFR 13 website here

f t # e

Office Locations

Select the office you wish to contact.
Washington, D.C.
Washington, DC Office
Ottawa District Office
Ottawa District Office
Watseka District Office
Wateska District Office
Rockford District Office
  • 725 N. Lyford Road, Suite 3 Rockford, IL 61107
  • P: (815) 708-8032
  • Meetings by appointment
Rockford District Office